Specialists in Website Design,
SEO & PPC Advertising

Data Rocks are experts in digital marketing and B2C lead generation

Benefits of Social Media Marketing

Social media is a great way to reach new customers and amplify your brand messages. With so many data points held about their users, social media platforms are for developing highly targeted marketing campaigns.

What is Social Media Management?

Social media is a vital part of digital marketing strategy. But do you have the time, dedication and expertise to devote to it?

Our social media management service includes campaign strategy, audience research and analysis, engagement posting and advertising. We aim is to grow our client’s businesses through engagement and nurturing followers to become customers.

Which Businesses Use This Service?

Our services are popular with small to medium sized businesses who do not employ a social media marketing manager.

Is SMM Suitable For My Business?

Most likely yes. Outsourcing social media management is cost-effective and it’s a service best left to professional suppliers rather than attempting to manage yourself.

What Are the Main Benefits?

The main benefits are saving time and money. Plus, the peace of mind that your social accounts are being nurtured and monitored regularly.

Which Social Platforms are Suitable
for Your Business?

The golden rule to win business via social media is to be where your customers are. Here’s a generalised overview of the most popular platforms.

With 36.9% of the world’s population using Facebook, most businesses will find an audience for their products or services here. It’s a great starting point as content can be delivered in text, images, videos and stories format which is great for immediate impact.

Primarily a visual platform, Instagram is brilliant for businesses with products to sell such as clothing, food, furniture or appliances. It’s also great for home service businesses such as plumbers or solar installers to show off the quality of their work.

YouTube can be utilised for marketing by any type of business. This can be through direct ads or creating informational videos about the products or services your company offers. As it’s a Google run platform, we can develop campaigns which sync with Google Ads.

YouTube can be utilised for marketing by any type of business. This can be through direct ads or creating informational videos about the products or services your company offers. As it’s a Google run platform, we can develop campaigns which sync with Google Ads.

Frequently Asked Questions

What are your services?

We provide fully manged PPC services. We can help setup a new account or take over the management of an existing account. We also offer training to clients so they can better understand PPC advertising themselves.

What is pay-per-click advertising?

Pay-per-click, or PPC, is a form of internet advertising offered by search engines such as Google and Bing. These platforms allow advertisers to display their ads to consumers when the consumer is searching the internet for specific products or services. For example, if a consumer searched Google for ‘emergency plumber near me’ then this set of keywords would be ideal for a plumber to advertise their services to. If the plumber’s ad is clicked on, the consumer is directed to the plumber’s website to make a direct enquiry, after which the plumber would then pay Google a fee, hence the name pay-per-click.

What are the benefits of PPC ads?

Put simply, PPC ads generate more leads and more sales. They provide instant website traffic, offer multi-layered targeting options and allow for retargeting. The lead quality of PPC leads is excellent which makes them easier to close and saves a lot of time when following up enquiries.

Do you only offer Google PPC services?

Not at all. We’re experts with Bing, Facebook, and other social media channels. However, Google is the most popular search engine so our clients prefer us to advertise here.

Do I pay Google or Digital Squad for PPC spend?

You have the option. Typically, our clients create their own Google Ads account, then pay Google directly for the ad spend. However, if you prefer we can create your campaign in our account, then you could pay Data Rocks for the monthly spend.

Will Google Ads work for my business?

Absolutely! Data Rocks can generate leads for any sector. We consistently see very high ROI from Google Ads and it’s a proven marketing tool for many businesses. Plus, in those rare instances where Google Ads isn’t suitable for a product or service, we’ll tell immediately.

How long does it take to see results?

After a campaign is setup and has gone live, typically we’ll see traffic to the site within the first hour. Then depending on the type of campaign and sector we’re advertising in, this will determine when leads generated or sales are made. Usually most clients see results on the first day.

How much should I spend to get results?

Once we understand your goals and the marketing service you require, the answer will be learned from a combination of conversion volume, cost per conversion, and the ROI you expect. For example, if you want 20 conversions per day and the average cost per conversion is £10, then your ad spend would need to be £200 per day.

Is there a setup fee?

Yes. Our one-time set up fee of £600 +VAT includes; campaign strategy, keyword research and analysis, ad creation and development, geo-targeting and location exclusions, ad extensions and sitelinks, and conversion tracking. This is everything you’ll require to start a campaign.

How much do you charge?

Our management fee is tiered depending on monthly ad spend, as can be seen in our pricing index. We’ve found fixed fees work best. Unlike other agencies, we don’t charge a percentage of ad spend. Our goal is to make your campaign a success, we’re not motivated to unnecessarily increase spend.

Is there a minimum contract?

No. We don’t believe in locking in clients to long-term contracts. If you want to take advantage of seasonal changes, then you can switch on and off as demand and supply dictates. We operate on monthly rolling contracts. If you intend to pause a campaign, you’d just need to inform us before the start of a new month so our team doesn’t begin new work.

How many hours do you work on my account?

This is determined by your goals and the marketing services you need help with. Once we understand these, we can give you a timeline. If your goals are more aggressive than average or there are multiple marketing services to be worked on at the same time, then more hours will be needed. Ultimately, we’ll put in as many hours required to make your campaign a success.

Will I get a performance report?

Yes, we send each client a monthly status report containing a summary of the previous month’s campaign performance. The report will include metrics which are relevant to your business goals, these include conversion stats, keyword analysis, market share and demographics amongst others.

Is PPC better than SEO?

Typically, PPC will produce results faster in the short-term but in the long-term SEO tends to be more cost effective. We don’t rank one above the other as they both serve specific purposes. In many instances we recommend clients implement both PPC and SEO into their marketing strategy.

Why do I need a PPC management company?

There is a lot to understand about Google Ads and Bing Ads, especially as these platforms continually develop. If you don’t have experience in PPC advertising, it can be very easy to make errors and waste spend. The purpose of using PPC marketing professionals is to save time and money so you focus on other areas of your business.

Who are Data Rocks?

Data Rocks is a full-service PPC agency. Our in-house team of PPC experts are experienced, certified and talented individuals, who are passionate about pay-per-click marketing.

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